Have you heard the news? A brand new campus will be opening in Here East, the growing and innovation cluster in Queen Elizabeth Olympic Park and the fastest growing cluster of tech and creative businesses in London.

Robbie Williams, global superstar, has confirmed that the East London location will be the home for our state-of-the-art new campus.

Robbie said: “I am delighted to now be an official member of the LMA family. As soon as I met them all I was so inspired by their passion and drive and wanted to get involved – I’m extremely excited for our new London campus!

“I know I can pass on my experience and assist in creating the next generation of pop stars, performers and creatives.”

Here East is home to a community of start-ups, creative businesses, corporates and academics, including BT Sports, Loughborough University London, Ford and MATCHESFASHION. Housing such a thriving collection of innovators, disruptors and visionaries, it will provide LMA students with the opportunity to study in an exciting and stimulating environment and collaborate with world-class talent.

The new London campus will open in 2020 and will run alongside both well-established facilities in LMA’s founding city of Liverpool. It will offer fourteen exciting BA (hons) degrees awarded by Staffordshire University, in a range of media, music and performing arts subjects including screen acting, digital film and TV production, music, musical theatre and dance performance.

The news of the expansion comes after a 160% increase in LMA applications. The rise has been credited to its latest co-owner Robbie Williams, who joined the exceptional collaboration of co-founders Richard and Simon Wallace, and former Tesco chief Sir Terry Leahy and investment expert Bill Currie earlier this year.

Richard  Wallace co-founder at LMA, said: “We are incredibly excited to be able to announce the new campus at Here East, which will help us enrich the lives and creativity of even more students in 2020.

“Since we first opened our doors in 2008, LMA has become a centre of excellence, for world class training and successful collaboration. Students don’t come to us just to gain a degree, they come to develop and enhance their passion needed to excel in the creative sectors. And as soon as they walk through the door they become part of our LMA family.

“With a wide range of vision-led projects being celebrated in Here East, alongside the many cafes, shops and event spaces being showcased at the development, we feel it is the perfect place for our new students to explore their own creativity and succeed in their chosen subjects. We can’t wait to unveil our amazing new campus in 2020 and welcome our new students to the family”

Here East opened its doors to tenants in 2016, and has welcomed 4,000 jobs and students to its development since. Over the past 12 months, the hub has attracted 53,500 visitors and played host to 178 events, both for tenants and members of the public. It is a collaborative environment for businesses of all sizes to drive innovation across a range of different tech-enabled specialisms.

Gavin Poole, CEO of Here East, said: “There is huge value in academic institutions such as LMA sitting alongside world-class entrepreneurs, creatives and academics to share ideas, knowledge and expertise. We look forward to welcoming students from LMA into our community and further establishing Here East as one of the most exciting creative hubs in London.”