You can apply for the BA (Hons) Event & Festival Management for the Creative Industries  course via UCAS - LMA Institution Code - L52  UCAS Code:  W830

Standard Entry Criteria for the course is 96 UCAS points - further details can be found on the UCAS website

Awarded by: Regent’s University London

Tuition Fees (Full-Time, per Year): £9275

To ensure we can continue to invest in the student experience, tuition fees may rise each year of your course. For home students they will not exceed the cap set by the government. This is set out in our Terms and conditions and Tuition Fee Policy both can be found on our policies page.

Additional Costs: Students may incur costs for tickets and project expenses.

Our BA (Hons) Events & Festival Management for the Creative Industries offers a comprehensive curriculum, covering core topics across the three years of your degree. Here’s what you can expect:

In your first year, you’ll gain essential knowledge in both events and festivals and creative industries management. Key modules include:

Module 1: Studying Event & Festival Management in the Creative Industries

Step behind the scenes of global events and festivals. Explore how they’re built, run, and experienced—while uncovering the cultural forces that shape them. From live music to fashion weeks, this module builds your research skills and sets the stage for a career in creative event management.

Module 2: Project Management and Planning

Plan events that make an impact. You’ll master budgeting, branding, and risk management while exploring immersive formats and sustainable practices. Learn how to pitch bold ideas, secure funding, and deliver standout experiences—ready to lead from concept to curtain call.

Module 3: Marketing & Communications in the Creative Industries

Create campaigns that connect. This hands-on module covers branding, digital strategy, and social media tailored to creative audiences. With real-world case studies, you’ll learn how to craft messages that cut through the noise and promote performances, products, and ideas.

Module 4: The Live Event

Bring your event vision to life. From concept to delivery, you’ll lead on branding, sponsorship, logistics, and team management. With a focus on entrepreneurship and real-world collaboration, this module gives you the tools to design and deliver unforgettable live experiences.

In your second year, you’ll enhance your understanding of event and festival management practice within creative sectors. You will study:

Module 1: Exploring Event & Festival Management in the Creative Industries

Explore the future of global events and festivals. You’ll examine cultural impact, sustainability, and ethical challenges while analysing how festivals shape the creative industries. This module sharpens your critical thinking and equips you to navigate a fast-changing, globally connected events landscape.

Module 2: Engaging Audiences & Teams

Master the art of audience engagement and team leadership. You’ll explore crowd behaviour, stakeholder dynamics, and venue operations while developing skills in volunteer coordination, safety, and strategic team building. This module builds your confidence to lead events that run smoothly—from backstage to front row.

Module 3: Innovation & Analytics

Lead with insight and creativity. This module explores emerging trends, data ethics, and the tools that power smart decision-making. You’ll learn how to collect, analyse, and present data to optimise audience engagement and drive innovation in the fast-evolving events industry.

Module 4: Virtual & Hybrid Event Management

Design digital-first experiences that connect and inspire. You’ll explore the rise of virtual and hybrid events, from immersive tech to global logistics. Learn how to engage audiences online, manage cross-cultural challenges, and deliver sustainable, future-facing events in an increasingly connected world.

Your final year will provide opportunities to focus on advanced event and festival management topics, industry connections and your creative event and festival management specialist identity:

Module 1: Industry Investigation

Explore a current issue shaping the creative industries through independent research. You’ll choose your topic, analyse it critically, and present your findings in a format that suits your strengths. This module sharpens your research and communication skills—preparing you to tackle real-world challenges with insight and originality.

Module 2: The Creative Business Professional

Build a personal portfolio that showcases your creative identity, career goals, and professional strengths. You’ll refine your communication, decision-making, and self-promotion skills—equipping you to step confidently into the creative industries with a clear sense of direction and purpose.

Module 3: International Events & Festivals

Step into the global spotlight. This module explores the challenges of managing international events—from logistics and legalities to cultural dynamics and sustainability. Through real-world case studies, you’ll learn how major events drive impact and regeneration—preparing you to lead creative projects across borders.

Module 4: Major Event/Festival Management Project

Lead your own large-scale event or festival project. Whether tackling a real-world brief or a simulated challenge, you’ll apply research-driven strategies to design, plan, and deliver a high-impact experience. This module builds your confidence, creativity, and leadership—readying you to stand out in the industry.

At LMA, we believe in learning by doing, giving you real-world, industry-focused experience in the dynamic world of creative events and festivals. Our BA (Hons) Event & Festival Management for the Creative Industries blends expert-led insights with practical application, ensuring you graduate with the skills to thrive in this fast-paced sector.

You’ll engage in interactive workshops, live projects, networking sessions, and guest lectures from industry specialists, gaining firsthand knowledge from professionals shaping the global events landscape. Collaborative learning with students across creative disciplines helps you develop teamwork, leadership, and problem-solving skills while tackling real-world challenges.

Our innovative assessment methods go beyond traditional exams, allowing you to showcase your expertise through event proposals, live briefs, strategic pitches, creative portfolios, and industry reports. Whether working independently or in teams, you’ll master event planning, festival production, sponsorship strategy, and audience engagement—all essential for your future career.

With continuous feedback and one-on-one support from expert tutors, LMA ensures you gain the confidence and expertise to stand out in the creative industries. This is where academic excellence meets practical, industry-driven learning—are you ready to create unforgettable experiences?

Career-Ready Skills

The BA (Hons) Event & Festival Management for Creative Industries at LMA equips you with the expertise needed to thrive in the fast-paced world of live experiences. You’ll master event planning, logistics, sponsorship, and audience engagement while developing leadership, entrepreneurship, and strategic management skills to excel in the creative industries. Whether pursuing roles in festival production, live event management, brand activations, or cultural programming, you’ll graduate ready to shape the future of creative events.

• Event Manager – Oversee the planning, logistics, and execution of creative events, ensuring seamless experiences for audiences 

• Festival Coordinator – Manage programming, sponsorships, and operations for large-scale festivals 

• Venue Manager – Run performance spaces, ensuring smooth operations for concerts, theatre productions, and live shows 

• Promotions & Marketing Executive – Develop strategies to attract audiences, secure sponsorships, and build brand awareness for events 

• Artist Liaison – Work closely with performers, ensuring their needs are met and their experience is seamless

• Stage Manager – Oversee technical and logistical aspects of live performances, ensuring smooth execution

• Tour Manager – Coordinate travel, logistics, and scheduling for touring artists and productions

• Sponsorship & Partnerships Manager – Secure funding and build relationships with brands and stakeholders to support events

• Creative Producer – Lead the development of immersive and experiential events, incorporating innovative formats like AI and AR

Networking & Industry Connections

At LMA, you’ll gain exclusive access to the creative industries through live projects, internships, networking events, and guest speaker sessions with industry experts from the world of event and festival management. You’ll collaborate with professionals across music, theatre, film, gaming, fashion, and cultural events, building valuable relationships with producers, venue managers, promoters, and creative entrepreneurs. Learning in a dynamic, hands-on environment, you’ll develop essential industry connections and gain the real-world experience needed to thrive in live events and festival management.